I attended a Digital Marketing Summit today. There is no doubt that Web 2.0, social networking, mobile opportunities and all things technology, provide a world of opportunity for marketers. But it is less clear what it all means for entrepreneurs and small businesses? At the end of the day, these new opportunities provide additional […]
Category Archives: Marketing
One archaic tradition that has survived the era of corporate dominance, is the standard organizational chart in the shape of a pyramid. Traditionally, the highest ranking employee stands alone on top of a smaller level of managers that reside above the next level of managers and so on and so on. In most cases, the […]
I tried Twitter long ago and decided that it sucked. I failed to see the upside for individuals or small business. As a marketing professor, I certainly recognized the importance of maintaining a watchful eye on big brands and the potential for customer service interventions. But, this seemed like it was one-sided and corporate. Turns […]
I am working with a startup company in Denver. They have a really cool mobile application called Glassboard. It is basically a private version of Facebook….. in other words, you create groups to share with that allow you to maintain your own personal worlds. I am an academic, entrepreneur, father, husband, fraternity member, republican….. and […]
Social media is today’s shiny penny. People think they can whip up Facebook and Twitter pages, and then automatically have customers. This “If you build it, they will come,” type thinking misses a few important steps. Namely, creating customer connections. People are more likely to purchase from those that they trust. Indeed 14% of people believe […]
Yesterday, we started determining the purpose of your website. Today, we’ll continue asking questions that will poke at and hopefully unveil your site’s reason for being. How strongly will other marketing efforts be tied to the site? Media bombards people with tons of messages every day. You need to be able to stand out. The best […]
A key component of most businesses today is a quality website, so I thought I’d share some valuable insight about website creation from Chris Dirgo of Envie Media, a Denver-based creative firm. The most important piece of website design is figuring out the purpose of the site. Without this in mind, you will have your […]
For a marketer, this is the meat and potatoes of your plan. This section should turn your crank and float your boat, so to speak. Maybe I’m just a little too excited about it. How could you not be excited, though? Today, is a big decision day. Today you will define the holy grail, the […]
Your objectives and strategies create your vision for the future. The biggest struggle here is the difference between an objective (goal), a strategy, and a tactic; so let’s start with the definitions. Bruce Kelly of the Advertising Educational Foundation did a fabulous job doing this, so I won’t reinvent the wheel: Objective ‘The ends toward […]
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